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Breaking Down Sales and Marketing

Revisiting the Sales and Marketing Conversation Back in October 2015 we shared an article called "5 Ways Marketing Departments Help Salespeople Catch Butterflies." Recently a tenfold article was shared with us, titled "What is the Meaning of Sales & Marketing and Their Advantages?" and, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and... ❯❯❯

Why A Small Shop Is Better Than a Chain Store

A couple of weeks ago, I visited a small, independently owned pharmacy. I know that's quickly becoming a rarity, but I'm glad I did. I've been to the chain store pharmacies, and I have to tell you that I often leave feeling like less of a person than a dollar sign. In other words, my experience with the large chain pharmacies and other types of retail stores are that they're usually impersonal and there's room for improvement for... ❯❯❯

5 Business Lessons I Learned From My Mom

Who would you expect to be Shark Tank investor Barbara Corcoran's most important mentor? Barbara says in her new podcast, Business Unusual, that her mom was her best teacher when it came to business. I've been fortunate to have had several mentors (I always have at least one coach, usually more), and I value them all. But Barbara's podcast got me thinking. How did what my mom taught me influence me in my business? My mom wasn't a... ❯❯❯

Why I Would Never Look for Venture Capital Start-Up Funding

Not too long ago, a friend of mine told me about a young entrepreneur who was spending a lot of time looking for venture capital and start-up money for an app he had developed. I suggested that the entrepreneur should forget the financing and use his own money or borrow that of his friends or family. In the businesses I've created, I've always bootstrapped it, and my suggestion, if you're an entrepreneur, is that you think about... ❯❯❯

The Four Factors That Control Your Managerial Effectiveness

In deciding what makes an effective manager, there are four main factors to consider and not all of them are directly controlled by the manager concerned. They are, YOU, YOUR JOB, THE PEOPLE YOU WORK WITH and YOUR ORGANISATION. You You bring your own knowledge, skills, abilities, talents and experience to the job you do as manager and these things will have an impact on how effective you can be in your role. Managers with greater... ❯❯❯

10 Profound Insights From Impactful Entrepreneurs

Wouldn't you love to have Seth Godin, Marianne Williamson, and Prince Ea give you advice about your impact? You can! Those are just three of the impactful entrepreneurs I've interviewed on the Work Alchemy podcast. And every time, I ask them: what advice would you give an entrepreneur who wants to make a difference, to contribute more, to have more impact? So here are 10 profound insights from the famous and not-so-famous, all... ❯❯❯

7 Ways to Get Maximum Marketing Results at Any Time

Here is something many entrepreneurs need to understand when it comes to marketing: there is no such thing as guaranteed results. There are too many factors about your marketing campaign that no one can control. Among them, there is the behavior of the overall market, competitive pricing, demand for offers like yours, current events, and others. It would be anti-ethical for any marketing agency or freelancer to guarantee ABC results... ❯❯❯

10 Things for Choosing the Best Company When Purchasing Products & Services

For a daily shop-o-need cycle, a small investment to 'try-out' the new and be in 'trend' is perfect. But, what about bigger and larger decisions for your office or which window blinds to invest in while renovating a home or which agency to trust your SEO campaign or which chat software to install for your customers or which builder will give you a dream space. The large investments demand a trusted partner, and here, we are... ❯❯❯

How to Go From Overwhelmed to Productive

When you're in the middle of overwhelm territory in your business, it's hard to find the map or GPS to find your way out. Here are 3 strategies to guide you: Ask yourself: Is my overwhelm a stand-in for something else? Overwhelm can mask other things, like fear. Are you starting something new? Do you have a big undertaking and you don't know what's next? That fear of the unknown can pop up when you least want to see it. Knowing... ❯❯❯

4 Ways You Can Optimize Your Logistics and Distribution

Undeniably, the most crucial role of a company following the production is the distribution and logistics of the final goods so that they reach the end consumers at the right time. Clearly, logistics and delivery both have an unmatched role to play in the performance of the business. Hence, a steadfast and seamless mechanism for your goods distribution will ensure that your customers are satisfied with you. While the system of... ❯❯❯